Opticon 2023 officially kicked off today with Optimizely unveiling exciting product innovations and announcements.
Composability, simplicity and AI-accelerated digital experiences were the main themes in the Keynote with messages and insights from industry leaders about "embracing change", learning and growing.
We got previews and deep dives into product innovations throughout the day, showcasing Optimizely's vision for the future.
Optimizely One
Optimizely One was unveiled as the future for Optimizely's Digital Experience Platform, offering choice, composability and extensibility.
It's an all-in-one marketing operating system, with Content, Commerce and Experimentation, to support the marketing lifecycle.
SaaS CMS
Introducing SaaS Core, Optimizely's new SaaS headless-first offering launching under the Orchestrate umbrella. The approach Optimizely has taken is to decouple the existing PaaS platform into SaaS components comprising of a headless SaaS core, visual experience builder and Optimizely Graph. SaaS Core will provide the benefits of being version-less, automatic upgrades and always the latest features.
PaaS and SaaS Core offer true choice and flexibility for headless, hybrid or aggregated architecture. Optimizely Graph underpins both concepts for connecting and exposing all data.
Visual experience builder, currently in infancy stage, is all about empowering the content editors for building page templates.
SaaS Core is currently in closed beta. You can join the waitlist.
Opal
Opal encompasses all Optimizely AI capabilities with use cases across insights, recommendations and co-pilot.
Optimizely's partnership with Writer was announced leveraging its enterprise-level generative AI capabilities.
Composable Commerce
Composability will also extend to the Commerce products with SaaS Core (Configured) and PaaS Core (Customised).
Innovations such as Search, Product Recommendations and Translations, supercharged by Google, will be integrated into SaaS Core Commerce.
Experimentation Collaboration
Recently launched, this provides purpose built workflows for visibility and transparency across the entire experimentation process directly from the CMS.
In Summary
These product innovations are testament to Optimizely's commitment to deliver a smart and composable digital experience platform that serves and empowers both marketing practitioners and developers.