As we dive into the second half of 2023, let's review Optimizely's continuous innovations to their customer data and intelligence capabilities, as highlighted in the Q2 2023 roadmap for Optimizely Data Platform. This includes the launch of key innovations such as the Connect Platform, Real-time Segmentation, and Experience Activations, now available in all regions, empowering brands through unified insights and intelligent decision-making for delivering relevant customer experiences.

Optimizely Connect Platform

The Optimizely Connect Platform (OCP) helps Optimizely work together with third-party platforms. It simplifies data ingestion and channel activation by providing marketers with easy-to-use "one-click install" integration Apps.

OCP's developer-friendly solution makes it easy for partners and developers to quickly build custom integrations on Optimizely's serverless compute platform. Integrations either send data into (ingest) or out of (activation) ODP. Developers can then publish their connectors to the App Directory in ODP, a centralised location for marketers to discover, manage, and use these low-code/no-code integration apps for creating digital experiences.

The list of ODP integrations in the App Directory is constantly expanding with recent additions including HubSpot and Salesforce Marketing Cloud (currently in Beta) for marketing activations.

Real-time Segmentation

Marketers can now leverage Real-Time Segmentation in Data Platform and the segment builder interface to target users based on their behaviours and events within the past 28 days. Custom-built real-time segments can be created using the RealtimeSegments API (based on GraphQL API) or the real-time segment builder interface in ODP.

Optimizely has recognised the importance of data freshness in marketing hence the data latency for real-time segments is less than 90 seconds, ensuring an accurate view of customer data. This will empower brands to adapt with speed and scale through the creation and activation of segments for web use cases that require real-time relevance.

Activations

ODP powers real-time activations through

• Cross-product integrations allow the use of real-time segments in other Optimizely products, as audiences in Web Experimentation and Feature Experimentation for on-site experimentation and as Visitor Groups in CMS for real-time web personalisation.

• Channel activation with third-party marketing platforms such as Salesforce Marketing Cloud enables marketers to synchronise the segments in Data Platform for omnichannel marketing campaigns.

• Web modal and embed campaigns, this highly sought-after feature has returned under the "Activation" (previously "Campaigns") tab in ODP. It enables marketers to quickly create and launch engaging no-code modal/embed campaigns, which are excellent for capturing valuable information about customers or displaying offers and promotions. Real-time segment targeting for modals and embeds is earmarked for H2 2023 release.

Optimizely continues to make strides in the customer data landscape, and the latest innovations highlight its commitment to empowering brands to unlock the full potential of their customer data.